Art, craft and design
William Morris was the father figure of the Arts & Crafts Movement and developed its three guiding principles: honest and functional design, the use of natural forms in pattern, and the importance of creative, manual work.
He wrote that a beautiful house was, ‘the most important production of art and the thing most to be longed for’ because he believed passionately that everyday objects deserved the same concern as a painting or sculpture, and that an involvement in creative manual work, whether as a professional or an amateur, as a maker or a consumer, could improve an individual’s quality of life.
Arts & Crafts designers didn’t believe in making a complete break with tradition. They looked to the past for inspiration for the future – to English 17th-century work, to the crafts and designs of the Italian Renaissance, of India and Japan and the Islamic world among others.
