In Haslemere, Surrey, two couples, Joseph and Maude King and Maude's sister, Ethel, and her husband, Geoffrey Blount, set up the Haslemere Peasant Art Society in 1897. This group of craft workshops and weaving houses which became known as Halsemere Peasant Industries was their attempt to use traditional crafts to combat the growing materialism of society. They built up a collection of European craft items to provide inspiration working with the Rev. Gerald Stanley Davies, master of Charterhouse School, Godalming. It began very much as a collection of curiosities but also a way of preserving the material products of a simpler life. Their interest was reflected in a series of special features on peasant art produced by The Studio magazine in 1901. The same enthusiasm was reflected museums and exhibitions throughout Europe with traditional craft objects and room settings in the Paris expositions of 1867, 1878, 1889 and 1900 and the establishment of ethnographic museums and open air museums. Peasant-inspired embroidery patterns and fancy dress were popular from the 1880s. It even had an impact on couture fashion through the work of designers such as the Frenchman, Paul Poiret.
